KTLA, picked up this story after a new craze has started to sweep the nation.

Is the Brazilian Wax is dead?  Well maybe not, but there is a serious shift in the tide.

Ladies, we’ve all heard of, or actually experienced waxing the “extra” stuff away, but a salon in Beverly Hills is taking it to the next step.

Salons across the nation are now starting to carry this unique hair dye.  Color for the hair down there.

See more about Betty Beauty